About Latitude

Latitude is a boutique investment partnership based in St James’s, London.

Latitude was founded by Freddie Lait in 2016 to provide a long only investment strategy building on a successful long term track record.

The objective of the Latitude Horizon Fund is to deliver capital appreciation over the long-term by holding a concentrated portfolio of stocks whilst lowering the equity risk- and enhancing return through a selection of non equity investments.

Our clients include institutions, wealth managers and family offices.

We employ a long-term approach to investing in listed equities. We invest on a high conviction basis with a focus on qualitative idea generation and intensive due diligence.

Through our absolute return and long-only equity strategies, we seek to deliver attractive risk adjusted returns to our investors throughout the economic cycle with a view to minimising correlation with market indices.

The absolute return strategy, the Horizon Fund, invests a portion of the portfolio in non-equity instruments to diversify risk.We invest for the long term and do not employ short strategies or derivatives.

+18.2%

Performance since inception Oct 2016

+17.7%

3 year performance since Inception

+9.1%

2019 Performance

+ 70.3%

Since 2012 inception Odey and Latitude Horizon Fund

+18.2%

Performance since inception Oct 2016

+17.7%

3 year performance since Inception

+9.1%

2019 Performance

+ 70.3%

Since 2012 inception Odey and Latitude Horizon Fund

Latitude is a boutique investment partnership based in London

We formed Latitude in 2016 to offer investors a straightforward and consistent investment experience. Investment solutions are increasingly complex and, while some of this complexity has merits, we believe the greatest ideas are often the simplest.

We pride ourselves on our rigorous investment framework

We invest with high conviction, focussing on qualitative idea generation and intensive due diligence.

Both our Horizon Fund Strategy and our Global Fund Strategy seek to deliver attractive risk-adjusted returns to our investors throughout the economic cycle by following rigorous investment processes, without reference to market benchmarks.

+18.2%

Performance since inception Oct 2016

+17.7%

3 year performance since Inception

+9.1%

2019 Performance

+ 70.3%

Since 2012 inception Odey and Latitude Horizon Fund

+18.2%

Performance since inception Oct 2016

+17.7%

3 year performance since Inception

+9.1%

2019 Performance

+70.3%

Since 2012 inception Odey and Latitude Horizon Fund

Experienced team
managing a proven
investment strategy

Dynamic allocation
through the business cycle

Boutiques offer alignment
of interest, and access to
differentiated funds

Strong outperformance
since launch

Our Philosophy

A simple and consistent strategy is the single most important feature of an investment process.

Managing that process within a boutique, partner owned and managed business creates strong alignment of interest and focus on long-term results.

Our Approach

We have an established framework and philosophy for our investment process, which incorporates the optimal aspects of fund management in a consistent manner. We believe this will best serve clients throughout an investing cycle.

Our Philosophy

Our fund is centred on a portfolio of single stock equity investments, with cash and non-equity investments alongside which are intended to produce ample returns while reducing downside risks.

We embrace volatility at the individual investment level, while continuously endeavouring to reduce it at the portfolio level. This can be done without the need for short strategies or leverage by using the primary findings of diversification theory, behavioural finance, and by taking a genuinely long term approach to every investment we make.



Our Approach



At Latitude we only invest in very liquid instruments. Our stocks are generally larger than £10bn in market cap and our non-equities include government bonds, FX and gold.

The current daily liquidity of the Latitude Horizon Fund is at least 97%. The issue with illiquidity premiums rising will affect larger groups more starkly than boutiques, another reason in our opinion to invest in the latter!

Freddie Lait - The Coca-Cola Company

Freddie Lait discusses The Coca-Cola Company with Colossus host Zack Fuss. Freddie and Zack cover Coca-Cola’s brand dominance, how its bottling network creates a sustainable distribution moat, and what its innovation pipeline means for the future of beverages.

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